Writing

Frameworks, lessons,
and things that work.

These are the systems, patterns, and decisions we see working (and failing) across dozens of client projects.

Why Most CRM Setups Fail Within 90 Days (And How to Fix It)

The tool isn't the problem. Most CRMs fail because nobody builds the workflow around the human behavior. Here's the pattern we see over and over.

The Speed-to-Lead Problem: Why You're Losing 78% of Your Inbound Leads

Research is clear — respond within 5 minutes or you lose the lead. Most businesses respond in hours. Here's how to fix it with automation.

Landing Pages That Convert: The 7-Element Framework We Use on Every Build

Most landing pages look good but don't convert. The difference isn't design, it's structure. Here are the seven elements every high-converting page needs.

Before You Hire: How to Calculate the ROI of Automating a Task

Every automation project starts with the same question: does the math work? Here's the simple framework we use to decide whether to build or skip.

After-Hours AI Agents: What They're Good At and Where They Break Down

AI agents are genuinely useful for specific things. But most businesses either over-deploy them or never use them at all. Here's the honest breakdown.

The Outbound Sequence That Booked 12 Calls in 30 Days (Full Template)

Cold outreach still works when it's done right. Here's the exact sequence structure, timing, and copy framework we use, and the reasoning behind each decision.

How We Automated $52,000 Worth of Annual Work for a Real Estate Wholesaler

A full walkthrough of the CR Deals Cincinnati project, the problem, the system we built, and what we'd do differently if we started today.

Why We Stopped Using Page Builders (And What We Use Instead)

Page builders are fast to start and slow to scale. Here's the stack we moved to, why it loads faster and converts better, and when page builders still make sense.

The Foundation First Rule: Why Businesses Waste Thousands on Ads Before They're Ready

Running ads to a broken funnel is like filling a leaky bucket. Here's how to know if your foundation is ready, and what to fix before you spend a dollar on traffic.

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seth@fortewebdesigns.com